Brandollo

Brandollo operates as a B2B Software-as-a-Service (SaaS) company focused on actionable knowledge sharing for teams.

The company was co-founded by Brian McCarthy and Marco Muscat. Their journey began in Melbourne, but they temporarily relocated to Brisbane to participate in the QUT Creative Enterprise Australia (CEA)'s Collider accelerator program in 2018. This program provided them with mentorship from industry experts, exposure to investors in Asia Pacific, and pre-seed investment. The founders identified a market need, noting that a high percentage of small businesses struggle to afford necessary marketing support. Following their time in the accelerator, Brandollo completed an oversubscribed seed investment round within six weeks and officially launched in Australia.

Initially, Brandollo was an AI-powered marketing platform designed for small to medium-sized businesses, startups, and marketing consultants. Its goal was to reduce the cost of marketing advice by delivering customized branding and marketing plans, educational content, and a workflow project management tool. The company has since evolved and now offers two core products: WorkPilot.io and Accelerator Software. WorkPilot.io, founded in 2020, is a cloud-based training and development solution for enterprises. This platform, available via a subscription model, provides tools for course-building, content management, mentor matching, and goal tracking. Workpilot is a comprehensive AI-driven business management tool designed to streamline operations across an organization. It offers solutions for HR management, client pipeline management, and digitizing processes and documents. Accelerator Software is designed to help accelerator programs manage their operations by automating administrative tasks, improving communication, and providing tools for curriculum management and KPI tracking.

The business model is centered on providing subscription-based access to its software platforms. For WorkPilot.io, the target clients range from C-level executives and HR directors to resource managers and employees, offering tailored dashboards and tools for each role. The Accelerator Software targets accelerator programs, helping them to scale, manage their startup cohorts, and track performance.

Keywords: B2B SaaS, knowledge sharing, WorkPilot.io, Accelerator Software, employee training, corporate learning, business management tool, HR management, client pipeline, process automation, accelerator management, startup cohort management, KPI tracking, Brian McCarthy, Marco Muscat, QUT Collider, enterprise software, skills development, mentor matching, goal tracking