BrandNew

Brandnew.io operated as a technology platform focused on the influencer marketing sector, providing tools for brands and agencies to connect and collaborate with content creators. The company was established in 2013 by Francis Trapp.

The business model centered on a self-service, software-as-a-service (SaaS) platform that streamlined the process of influencer marketing. This system allowed marketers to discover suitable influencers from a global network, manage those relationships, work together on content creation, and ultimately measure the results of their campaigns. The platform featured advanced search filters and reporting capabilities to help brands identify effective creators for their target audiences. Brandnew.io's influencer network was active in over 60 countries, serving notable clients such as Coca-Cola, Adidas, and L'Oreal. The company's offerings were aimed at facilitating native advertising on visual-centric social media sites like Instagram, Pinterest, and others.

In October 2014, Brandnew.io launched its "Influencer Marketplace," which aggregated around 860 social media personalities from 52 countries into a single interface to simplify the selection process for advertisers. The company secured €830,000 in funding from Investitionsbank Berlin in September 2014 to invest in research and development for more detailed targeting and campaign tracking. However, the company filed for insolvency on August 1, 2018, leading to the cessation of its operations.

Keywords: influencer marketing platform, content creator collaboration, native advertising, SaaS, social media marketing, campaign management, influencer discovery, brand and agency tools, Francis Trapp, Brandnew.io, influencer network, digital marketing, Instagram marketing, content marketing, creator economy, Berlin startup, ad tech, brand collaboration