Brandlight

Brandlight is an Israeli technology firm operating in the marketing technology sector, specifically addressing the emerging field of AI Engine Optimization (AEO). Founded in October 2024 by CEO Imri Marcus, CTO Dvir Dvash, and COO Uri Gafni, the company emerged from stealth in April 2025 with $5.75 million in seed funding. The funding round was co-led by Cardumen Capital and G20 Ventures, with participation from notable marketing industry advisors. The capital is aimed at advancing product development and expanding its enterprise client base.

The company's core business revolves around a software-as-a-service (SaaS) platform designed to help brands monitor and manage their representation within generative AI platforms like ChatGPT, Gemini, and Perplexity. As consumers increasingly use these AI engines for recommendations and information, Brandlight's platform provides tools to move beyond traditional SEO. It focuses on influencing how large language models interpret and present a brand's narrative. Revenue is generated through custom enterprise-level subscriptions, with pricing reportedly ranging from $4,000 to $15,000 per month.

The platform offers a suite of services broken down into several key areas. The AI Visibility and Monitoring service provides real-time tracking of brand mentions across multiple AI engines, analyzing sentiment, share of voice, and competitive positioning. It features source attribution to identify which articles, reviews, or posts are influencing AI-generated answers. The AI Optimization tools offer content recommendations and A/B testing to enhance performance in AI contexts. A Reputation Management function detects and flags harmful or inaccurate references, providing alerts and recommendations for corrective action. The system supports clients across multiple brands, regions, and languages and is SOC 2 Type 2 compliant.

Brandlight targets a broad market, from startups to large enterprises, with a focus on marketing teams, SEO professionals, and digital agencies in sectors like e-commerce, retail, and technology. The firm also provides a partnership program for agencies to offer AI visibility services to their clients. The company positions itself as a necessary evolution from traditional SEO, operating in what it terms a "zero-sum game" where visibility in a single AI-generated answer is paramount.

Keywords: AI Engine Optimization, AEO, Generative Engine Optimization, GEO, brand visibility, AI search, brand reputation management, narrative control, large language models, marketing technology, sentiment analysis, competitive benchmarking, AI content optimization, AI analytics, AI monitoring, brand perception, enterprise SaaS, Cardumen Capital, G20 Ventures, Imri Marcus