Brandlens
Giving more control and less risk to branding professionals!.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
Related Content
Brandlens, founded in 2020 by Gugo Martikyan, Vahagn Khachikyan, and former NASA engineer-turned-entrepreneur Vahag Karayan, operates as a B2B video technology platform headquartered in Burbank, California. The company provides a specialized software solution for brands to streamline the collection and co-creation of authentic user-generated content (UGC). The platform addresses the common challenge of ensuring content creators adhere to brand guidelines, thereby reducing inefficiencies and the need for reshoots.
The core of the business is a browser-based system that allows companies to build and distribute branded video templates via simple links or QR codes. This enables customers, fans, or employees to record and submit videos without needing to download an application or create an account, removing significant friction from the creative process. Brandlens provides a guided recording experience with on-screen prompts, instructions, and interactive overlays to ensure the resulting content is consistent and on-brand. All video submissions are aggregated into a secure content library where clients can manage, filter, and deploy the assets, with content usage rights handled directly through the platform upon submission.
Serving a diverse client base that includes marketing agencies and brands in sectors like retail, sports, CPG, and travel, Brandlens is utilized for various campaigns such as gathering testimonials, product reviews, and employee engagement videos. The business generates revenue through a tiered subscription model, offering monthly and annual plans tailored to different team sizes and campaign needs, including starter, professional, and custom enterprise-level solutions. This model provides predictable pricing for clients looking to scale their video content strategy.
Keywords: user-generated content, UGC platform, video co-creation, branded video content, video testimonial collection, customer video reviews, employee-generated video, fan engagement, influencer marketing tool, marketing campaign management, video content generation, content rights management, interactive video, no-app video recording, QR code video, brand storytelling, authentic content, video marketing, digital marketing software, content creation platform