Branding Technology Japan

Branding Technology Inc. is a publicly traded digital marketing and branding firm that supports the digital transformation of small and medium-sized enterprises (SMEs) in Japan. Established in August 2001 as a limited company named Freecell, it initially focused on internet-related planning and sales for dental clinics, launching the portal site "Shika Town" (Dental Town). The company was founded by a colleague of the current President and CEO, Yuki Kimura. Mr. Kimura, who had experience launching new ventures at an IT startup, joined Freecell in 2005 with an investment, taking on a leadership role to drive growth. Under his direction, the company's sales reportedly grew from 300 million yen to 2.1 billion yen over three years, and he officially became President and CEO in 2009.

The company underwent significant milestones, including being certified as a Google AdWords agent in October 2006, changing its name to Branding Technology Inc. in November 2018, and listing on the Tokyo Stock Exchange Mothers market in June 2019, later moving to the Growth market in April 2022. The firm's business model is structured around two core segments: the Brand Business and the Digital Marketing Business. The Brand Business focuses on foundational brand development, including owned media creation, website production, content marketing, and management support services. The Digital Marketing Business provides a suite of services aimed at maximizing advertising effectiveness, such as internet advertising operations (including listing, video, and SNS ads), SEO consulting, and digital tool support. It generates the majority of its revenue from this digital marketing segment. The company serves over 3,000 SMEs, leveraging industry-specific expertise to provide high-probability execution support for business growth.

Through its comprehensive five-step approach of planning, production, maintenance, advertising, and consulting, the company offers total solutions to its clients. It provides a wide range of production services, including websites, recruitment sites, videos, articles, logos, and sales tools. The firm also operates through several group companies, including Azana Inc., VIETRY CO., LTD., Fungry Inc., and Symphonical Inc., to deliver a broader range of specialized services. Major clients and partners include prominent companies like Google, Meta, SoftBank, and LINE Yahoo. Keywords: digital marketing, SME support, brand consulting, website production, SEO services, internet advertising, owned media, content marketing, digital transformation, Tokyo Stock Exchange, Yuki Kimura, Japanese market, B2B marketing, lead generation, marketing strategy, corporate branding, online advertising, social media marketing, user acquisition, customer engagement, brand identity