Brand Value Accelerator

Brand Value Accelerator, operating as BVA, is a digital commerce agency established in 2013 with a focused mission on incubating and expanding direct-to-consumer (DTC) brands. The firm was founded by Nick Jacobs, who now serves as the CEO. BVA positions itself as a strategic partner for brands looking to scale their online presence, particularly on the Shopify Plus platform. The agency's client portfolio is extensive, featuring prominent names such as Rebecca Minkoff, Tommy John, Chubbies, and Native, which was later acquired by P&G. This roster of clients collectively generates close to one billion dollars in annual gross merchandise volume (GMV).

The company's business model is service-based, providing comprehensive commerce strategies designed to enhance brand awareness, customer experience, and ultimately, profitability and customer lifetime value. Their service offerings are structured around four key pillars: Strategy & Insights, eCommerce, Performance Marketing, and Email & Retention. This integrated approach allows BVA to manage various aspects of a brand's digital journey, from initial market strategy to customer retention. The firm has carved out a significant niche within the Shopify ecosystem, claiming to have launched more brands on the Plus platform than any other agency.

In a significant strategic move, BVA was acquired by The Stable in August 2021, a deal that brought together two major players in the commerce agency space. This acquisition aimed to create a fully integrated brand accelerator, combining BVA's digital commerce expertise with The Stable's retail and commercialization capabilities. The merger enhances the service offering for DTC brands by providing an end-to-end solution that spans both online and physical retail channels. The company operates from multiple locations, including Minneapolis, Seattle, Cleveland, Bentonville, and Los Angeles.

Keywords: commerce agency, direct-to-consumer, Shopify Plus, brand accelerator, performance marketing, eCommerce services, client portfolio management, retail strategy, brand incubation, customer lifetime value