Brand24

Brand24 S.A. is a technology company that provides a media monitoring tool for tracking online mentions across various digital platforms. Founded in 2011 in Wroclaw, Poland, by Michał Sadowski, Piotr Wierzejewski, Karol Wnukiewicz, and Dawid Szymański, the company was established to offer a more affordable and reliable alternative to existing market solutions. The founders, who met at the Wroclaw University of Technology, initially bootstrapped the project for a year, personally handling outreach to secure their first users.

The company's core offering is a Software-as-a-Service (SaaS) platform that enables businesses of all sizes to monitor their brand, competitors, and relevant keywords in real-time. It crawls a wide range of sources, including social media platforms like Facebook, Instagram, Twitter, and TikTok, as well as news sites, blogs, forums, review sites, videos, and podcasts. This service allows clients to protect their online reputation, measure brand awareness, track marketing campaign results, and improve customer service. Revenue is generated through a subscription-based model with tiered plans aimed at individual users, small to medium-sized businesses, and large enterprises. The majority of its revenue comes from its focus on the SMB market.

Brand24's platform is distinguished by several key features. It utilizes AI-driven sentiment analysis to categorize mentions as positive, negative, or neutral, helping users quickly assess public perception. The tool provides robust analytics and reporting capabilities, including metrics like social media reach, share of voice, and a proprietary "Presence Score" to track brand awareness. Users can set up instant alerts for new mentions, identify key influencers, and generate customizable reports. The platform also offers a comparison tool for competitive analysis. While the service primarily focuses on real-time and recent data, it can provide historical data collection as a custom solution. A significant milestone for the company was its initial public offering on the Warsaw Stock Exchange in January 2018.

Keywords: media monitoring, social listening, brand reputation, online reputation management, social media analytics, sentiment analysis, competitor tracking, brand awareness, keyword tracking, influencer identification, SaaS, marketing intelligence, social measurement, online mention tracking, social reporting, public relations, digital marketing, customer feedback, market insights, competitive analysis