Brainient
Cross-device interactive video advertising.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor investor investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| GBP | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | - | (39 %) | 27 % | (3 %) | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | - | (171 %) | (219 %) | (58 %) | (100 %) | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | (171 %) | (246 %) | (64 %) | (106 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Brainient was established in 2009 by Romanian entrepreneurs Emi Gal and Andrei Baragan. Gal, who served as CEO, started the company while studying computer science and mathematics, building upon his earlier experience of starting a software outsourcing firm with friends. The company's core offering was a technology platform that enabled advertisers, agencies, and publishers to create and measure interactive video advertising campaigns across various devices.
The firm developed products like BrainRolls, for inserting rich-media interactive elements into video ads, and BrainAds, a platform for personalized video retargeting. This technology was designed to increase user engagement and provide detailed analytics. Brainient successfully secured $4 million in funding over three rounds from investors such as Credo Ventures and 500 Startups. Its client roster included prominent names like Samsung, Volvo, Canon, and Coca-Cola.
In September 2016, Brainient was acquired by Teads, a global video advertising marketplace. Following the acquisition, Brainient was rebranded as Teads Studio and operates as an independent business unit within Teads. Emi Gal became the CEO of Teads Studio, relocating to New York to spearhead its global expansion through Teads' extensive network. Teads Studio provides tools for marketers to create, manage, and optimize video ad campaigns, specializing in dynamic creative optimization (DCO). This technology personalizes ad content in real-time based on user data like geolocation, device, time of day, and other contextual information. The platform's business model is integrated into Teads' broader offering, which generates revenue by providing advertisers access to premium ad inventory on its global network of publishers and by offering advanced advertising solutions, including programmatic buying and managed services.
Keywords: video advertising, ad tech, dynamic creative optimization, interactive ads, video ad server, creative studio, programmatic advertising, outstream video, media platform, ad personalization