BrainEffect

BrainEffect operates in the wellness sector, specializing in what it terms "Mind Nutrition"—a range of food products and dietary supplements designed to enhance mental and physical performance. The company was founded in Berlin in 2015 by Fabian Foelsch. Foelsch's background as a professional athlete who experienced sleep issues due to pre-competition stress led him to explore biohacking and the impact of nutrition on well-being, which formed the foundational concept for the company. He is a notable proponent of the "longevity" movement, incorporating practices like ice baths and fasting into his routine, and personally uses many of the company's products.

The company's business model is primarily direct-to-consumer (D2C), with a significant portion of its sales generated through its own e-commerce website, brain-effect.com. This is heavily supported by influencer marketing, which is a key channel for customer acquisition. BrainEffect also has a physical retail presence, with products available in approximately 2,500 stores, including major retailers like dm and Budni. The company serves a health-conscious consumer base, often younger individuals, who are proactive about their well-being.

BrainEffect's product portfolio is built around supporting four key pillars: well-being, energy, concentration, and sleep. Offerings include powders, capsules, gummies, and oils categorized for sleep, wellness, brain health, and energy. Specific products include FOCUS capsules with Citicolin-Cognizin and vitamins B5 and B12; GUT CARE capsules containing 20 billion bacterial cultures; and various DAILY GUT powders with probiotics and fiber. The product line also features MCT oils, vegan proteins, and supplements for mood and hormone balance, with many products being vegan and manufactured in Germany. To complement its physical products, the company provides digital coaching resources and a knowledge platform to help customers build healthy routines.

In 2020, the Schwabe Group, a major player in natural health solutions, became an investor. By March 2025, the Schwabe Group had acquired a majority stake in BrainEffect, with plans for a full takeover in the medium term. Despite the acquisition, BrainEffect continues to operate as an independent brand under the leadership of founder Fabian Foelsch, with a focus on product innovation and international expansion.

Keywords: mind nutrition, nootropics, biohacking, dietary supplements, functional foods, mental performance, cognitive enhancement, sleep aids, gut health, probiotics, e-commerce, direct-to-consumer, wellness products, Fabian Foelsch, Schwabe Group, sports nutrition, stress reduction, focus supplements, energy boosters, natural health, Berlin startup, longevity