Brainamics
Offering the first and only objective playtesting.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | N/A | - | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Brainamics is a pioneering startup that specializes in providing objective playtesting for video games using advanced neurotechnology. The company employs EEG (electroencephalogram) devices to monitor and analyze players' brain activity, extracting precise information about their emotions, engagement levels, and potential addiction triggers. This innovative approach allows game developers to gain a competitive edge by understanding exactly how players feel at different points in the game.
The primary clients of Brainamics are game developers and publishers who seek to optimize their games for better player retention and satisfaction. By offering detailed insights into players' emotional responses, Brainamics helps these clients fine-tune game mechanics, balance challenges, and enhance overall gameplay experience.
Operating in the gaming industry, Brainamics leverages neuroscience and machine learning technologies to deliver actionable data. The company’s business model revolves around providing these insights through a service-based approach. Clients can conduct playtests using Brainamics' EEG technology, and in return, they receive comprehensive reports that highlight when players experience frustration, boredom, or excitement. This data is crucial for making informed decisions about game design and development.
Brainamics generates revenue by charging game developers for access to its playtesting services. This includes fees for conducting the tests, analyzing the data, and delivering detailed reports. The company ensures that the insights are provided quickly and in an easy-to-understand format, enabling developers to make timely adjustments to their games.
In summary, Brainamics offers a unique and objective method for game developers to understand player emotions and improve game design. By using EEG technology, the company provides valuable insights that help developers create games that players will love.
Keywords: EEG, playtesting, game development, player emotions, neurotechnology, machine learning, player engagement, game optimization, emotional insights, gaming industry.