BoxGreen

BoxGreen operates within the healthy snack delivery sector, capitalizing on the growing consumer demand for nutritious food options. Founded in 2014 by Walter Oh and Andrew Lim, the company emerged from the founders' personal challenges in finding healthy snacks. Their backgrounds, with Oh having experience in finance and Lim in supply chain management, provided a solid foundation for building a direct-to-consumer and B2B snacking enterprise. Initially, the business focused on a direct-to-consumer subscription model, delivering curated boxes of wholesome snacks directly to customers' homes and offices. This model allows consumers to receive a regular supply of portion-controlled, natural snacks, addressing the need for convenient and healthy eating habits. The product lineup includes a diverse range of over 50 options, such as nuts, granola, and mushroom chips, all developed in-house to ensure quality and nutritional value. The company generates revenue through multiple channels. The primary source is its subscription e-commerce platform where customers can sign up for recurring deliveries. Recognizing the potential in the corporate wellness space, BoxGreen expanded its offerings to include services for businesses. These B2B solutions feature bulk snack provisions for office pantries, customizable corporate gift boxes for branding purposes, and the deployment of smart, cashless vending machines. This strategic pivot targets the corporate client segment, aiming to improve employee well-being and productivity. BoxGreen also has a social mission, partnering with organizations to provide training and employment opportunities to ex-offenders in their packing and fulfillment operations. Keywords: healthy snacks, subscription box, direct-to-consumer, B2B services, corporate wellness, food delivery, natural ingredients, office pantry, vending machines, social enterprise