BOXFiSH Education

BOXFiSH Education is an ed-tech company, founded in 2012, that provides a mobile-based English language learning curriculum for students, primarily in China. The platform operates through an application on smartphones and tablets, departing from traditional textbook-based methods. It offers a comprehensive curriculum that covers levels from beginner alphabet learning to preparation for TOEFL/IELTS exams. The learning experience is designed to be interactive, using imagery, videos, games, and audio to engage students.

The company's services are used in over 10,000 schools across China, where it has been integrated into the mainstream curriculum. BOXFiSH targets K-12 students (ages 5 to 18) and provides all teaching materials within its app. A key feature is the "BOXFiSH Tutor" platform, which connects students with native English-speaking tutors from around the world for live online classes. These sessions include one-on-one and small group classes, as well as shorter, on-demand review sessions. The platform's system personalizes course recommendations based on each student's progress and learning level.

The business model appears to be centered on connecting students with tutors for paid sessions, while the core curriculum is offered free of charge for independent student use and for teachers in classrooms. Tutors are paid per session, with rates specified for different class lengths. The company has received funding from investors including New Oriental Education & Technology Group, Starr Insurance Group, and Sinovation Ventures.

Keywords: English language learning, EdTech, mobile learning, K-12 education, online tutoring, language education app, Chinese education market, personalized learning, TOEFL preparation, IELTS preparation, digital curriculum, interactive learning, e-learning platform, foreign language education, virtual classroom, language tutoring, educational software, mobile education