Boutique Spirit

Boutique Spirit Brands (BSB) represents a strategic player in India's alcoholic beverage sector, specializing in the creation and manufacturing of branded spirits. Founded in 2016 by Rahul Gagerna, who serves as CEO, along with co-founders Ram Prakash Tharda, Umesh Natraj, and Shanu Kumar, the company is headquartered in New Delhi. Gagerna's background as the former head of marketing at Radico Khaitan, a major distillery, provided him with substantial experience in the spirits industry before launching BSB.

The company targets the affordable premium and premium segments of the market with a diverse portfolio that includes rum, brandy, whisky, and vodka. Its business model revolves around manufacturing and marketing a multi-category range of spirits. Key brands under its umbrella include Gladius Rum, Zeus Brandy, Cliff Hanger Vodka, Jordy's Bar, and Gladius Limoni. This product lineup enables BSB to compete in various spirit categories and cater to a broad consumer base.

Since its inception, BSB has demonstrated a clear growth trajectory, backed by significant fundraising efforts. A notable seed round in 2018 raised ₹6.8 crore from KAE Capital. This was followed by a more substantial funding round in September 2021, securing ₹80 crore through a mix of equity and debt. This round included participation from investors such as IIFL Private Equity, Anicut Angel Fund, and TradeCred, which acted as a debt partner. Over its history, the company has raised a total of $20.7 million across five funding rounds. These capital infusions were earmarked for launching new products, expanding the company's retail footprint, and scaling up services to achieve a pan-India presence. For the fiscal year ending March 31, 2022, the company's operating revenue was reported to be in the range of INR 1 crore to 100 crore.

Keywords: Boutique Spirit Brands, Indian alcoholic beverages, IMFL, spirit manufacturing, Rahul Gagerna, premium spirits, Gladius Rum, Zeus Brandy, Cliff Hanger Vodka, liquor startup, alcohol brand creation, New Delhi spirits company, KAE Capital, Anicut Angel Fund, IIFL Private Equity, Indian liquor market, affordable premium spirits, multi-category spirits, Indian-made foreign liquor, beverage industry India