Bounty Media

Bounty Media is a data exchange platform that operates in the advertising industry. It serves global advertisers by connecting them with consumers on a large scale, reaching over 400 million consumers. The company's unique selling proposition lies in its focus on consent-based data acquisition, ensuring compliance with privacy regulations such as the General Data Protection Regulation (GDPR).

Bounty Media's business model revolves around the exchange of zero-party data, which is data that a customer willingly shares with a company. This is in contrast to third-party data, which is typically bought from other companies and may not be as reliable or compliant with privacy regulations. By focusing on zero-party data, Bounty Media ensures that the data it provides to advertisers is both reliable and legally compliant.

The company operates primarily in Southeast Asia, with a presence in Indonesia, Thailand, Malaysia, and the Philippines. It offers a new payment platform that incentivizes consumers to share their data in exchange for access to desired goods or services. This model not only ensures the acquisition of high-quality, consent-based data but also fosters a positive relationship between consumers and brands.

Bounty Media's revenue comes from the fees it charges to advertisers for access to its platform and the valuable consumer data it provides. This data helps advertisers to target their marketing efforts more effectively, making Bounty Media an integral part of their advertising strategy.

Keywords: Data Exchange, Global Advertisers, Consent-Based Data, Privacy Regulation Compliance, Zero-Party Data, Southeast Asia Market, Payment Platform, Consumer Data Acquisition, Targeted Marketing, Advertising Strategy.