bounce.io

bounce.io

Online tool for users to learn more about email bounces.

HQ location
Louisville, United States
Website
Launch date
Employees
Enterprise value
$9—13m
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More about bounce.io
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Founded in 2013 by Scott Brown and Tom Bartel, Bounce.io is a Series A company that has established a specific niche within the email infrastructure market. The firm is headquartered in Louisville, United States, and has successfully raised a total of $6.96 million over two funding rounds, with notable investors including Foundry and SK Ventures. The initial concept for Bounce.io stemmed from the realization by its founders, a group of seasoned email entrepreneurs with numerous related patents, that the billions of daily bounced email notifications were an underutilized asset.

Bounce.io's core business revolves around providing tools for email deliverability and sender reputation assessment. It offers a suite of services designed to help businesses enhance their email marketing performance. These services include bounce lookups, blocklist checks, and detailed list quality assessments. The platform provides clients with the means to diagnose email delivery issues, comprehend the reasons behind bounces, and monitor critical metrics like complaint rates and sender scores. This allows companies to improve their overall deliverability and a company's ability to reach its audience.

A key aspect of the company's business model is transforming bounced emails from a technical nuisance into a revenue-generating opportunity. The platform enables clients to manage and monetize their bounced email traffic, effectively creating a new stream of income from what was previously considered digital exhaust. This is particularly effective because a significant percentage of bounce messages are opened by human recipients, presenting a valuable opportunity for user interaction and branding. Beyond its technical tools, Bounce.io also provides educational resources, such as courses and podcasts, to promote email best practices.

Keywords: email deliverability, sender reputation, email marketing, bounce lookups, blocklist checks, list quality assessment, email monetization, email infrastructure, sender score, bounce rate, complaint rate monitoring, email analytics, digital exhaust, Foundry, SK Ventures, Scott Brown, Tom Bartel, Louisville, email performance, delivery diagnostics

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