Boulevard

Boulevard operates as a marketplace 'super seller' and technology provider for the e-commerce sector, managing the online sales and logistics for brands and distributors. Founded in 2016 by Dominic Portman, the company initially started as a single-category e-commerce business focused on fancy dress costumes named Fancy Dress Worldwide. Following a downturn during the COVID-19 pandemic, Portman pivoted the business, rebranding to Boulevard and diversifying its product categories.

The company's business model involves purchasing inventory from its partners and selling it across major online marketplaces like Amazon and eBay, thereby acting as the direct seller. This distinguishes it from agencies, as Boulevard handles all aspects of the process, including product listing, compliance, order fulfilment, and customer service. Its proprietary software platform, Eiger, is central to its operations. Eiger integrates with supplier stock and inventory, uses algorithms to manage pricing strategies, monitors stock levels, tests product popularity, and dynamically fulfills orders.

Boulevard serves brands and manufacturers wanting to expand their presence on global marketplaces without handling the operational complexities. The company generates revenue by selling these products to consumers across more than 20 countries. Based in Worcester, UK, Boulevard operates two distribution centers and has expanded to sell over 150,000 products. In September 2021, the company secured £2.2 million in a seed funding round led by Fuel Ventures to finance further expansion and development of its Eiger platform.

Keywords: marketplace seller, e-commerce technology, order fulfillment, supply chain software, dropship enabler, multi-channel selling, inventory management, e-commerce logistics, product listing management, pricing algorithms, third-party seller, online retail partner, Eiger platform, brand e-commerce management, cross-border e-commerce, Amazon seller, eBay seller, retail technology