BotON

Astara Connect operates as the intelligence-driven mobility arm of Astara, a global mobility company. Initially known as BotON, the platform has evolved into a comprehensive mobility integration solution. The business serves a diverse client base, including fleet managers, public administrations, and companies of all sizes, such as Mitsubishi Motors Chile. Its market is the connected mobility and fleet management sector, operating across Europe, Latin America, and Southeast Asia. The company’s revenue is generated through a subscription-based model where clients utilize credits for data consumption and platform services.

The platform functions as a low-code Integration Platform as a Service (iPaaS) for mobility, designed to consolidate data from various sources like OEM connectivity, IoT devices, and telematics hardware into a single interface. It collects billions of data points, including over 355,000 trip records monthly, to provide actionable insights. Key features include real-time vehicle tracking, route optimization using AI, and driver performance evaluation through scoring systems that analyze driving data against factors like speed limits and road types. The platform normalizes complex data from connected vehicles to power services such as EV charging, parking, and fleet management. Strategic partnerships with companies like Targa Telematics and HERE Technologies enhance its capabilities by integrating advanced telematics and location data services, including route matching and reverse geocoding, to improve data accuracy and service offerings.

Astara Connect is managed by Jose García Pacheco, who holds the dual role of Chief Innovation Officer of Astara and Managing Director of Astara Connect. He emphasizes that data is the central axis for the future of mobility, enabling strategic decision-making and the development of sustainable mobility solutions. The product and design team includes Jorge Correa as CPO and Pablo Sacaluga as Lead Product Designer, who have been instrumental in redesigning the platform to make raw data understandable and actionable for its users.

Keywords: Astara Connect, fleet management, connected mobility, intelligence-driven mobility, iPaaS, data integration, vehicle telematics, route optimization, driver behavior analysis, mobility solutions, low-code platform, OEM connectivity, IoT mobility, data analytics, geospatial location, connected car data, smart mobility, Targa Telematics partnership, HERE Technologies partnership, Jose García Pacheco