BorrowMyDoggy

BorrowMyDoggy operates as an online community platform connecting dog owners with local residents who wish to care for a dog temporarily. Founded in 2012 by Rikke Rosenlund and Les Cochrane, the company is positioned within the sharing economy, catering to the pet care market in the UK and Ireland. The concept originated from Rosenlund's personal experience of dog-sitting for a neighbor, which made her realize that many people desire the companionship of a dog without being able to own one, while numerous dog owners need occasional help. Rosenlund, who has a background in financial services and an MBA from INSEAD, was inspired by her entrepreneurial parents to create a business with a positive social impact. Cochrane, the tech and product co-founder, brought extensive experience in designing and building applications for a range of businesses.

The business model is subscription-based, generating revenue through annual membership fees. It offers two main tiers of premium membership: one for dog owners and another for 'borrowers'. The fee for owners is £48.99 per year, while borrowers pay £12.99 annually. This model facilitates connections without any money being exchanged between owners and borrowers for the care provided, which can range from walks and playtime to overnight stays and holiday care. The platform serves a dual-sided market. On one side are dog owners—including families, professionals, and retirees—who may need assistance due to work commitments, travel, or life changes. On the other side are dog lovers who cannot own a pet due to various constraints like housing, work, or financial reasons but still want to interact with dogs.

The service is accessible via a website and mobile app where users create profiles, which are then used to match them based on location and availability. While basic profile creation and browsing are free, communication between members requires a premium subscription. A key aspect of the service is its focus on trust and safety. All premium members undergo a verification process, and the subscription includes crucial benefits like third-party liability insurance and access to a 24/7 Vet Line, which are valid when both the owner and borrower are premium members. The company strongly encourages members to build a relationship and meet multiple times before a dog is left in a borrower's care to ensure the comfort and safety of all parties involved.

Keywords: dog sharing, pet care community, dog walking, pet sitting, dog boarding, peer-to-peer pet care, subscription pet service, local dog care, dog companionship, sharing economy, dog-lover network, alternative to kennels, verified dog sitters, insured pet care, community-based pet service, affordable dog care, temporary dog care, UK pet services, Ireland pet services, Rikke Rosenlund