Bored Beverages

Bored Beverages is an innovative startup founded by two childhood friends who sought to disrupt the Indian alcoholic beverage market. The company introduces unique and different drinks to the Indian palate, starting with their flagship product, No Label Original Mead. This beverage is a light and crisp alcoholic drink made by fermenting honey, boasting an alcohol by volume (ABV) of 7%. The founders, Anant and Vinayak, bring diverse professional backgrounds in law and consultancy, respectively, to manage marketing, numbers, and operations. Bored Beverages targets consumers looking for new and unique alcoholic experiences at a friendly price point. The business operates in the Indian market, focusing on creating niche alcoholic products that stand out from traditional offerings. The company generates revenue through the direct sale of its beverages to consumers and potentially through partnerships with retailers and distributors.

Keywords: alcoholic beverages, Indian market, mead, honey fermentation, unique drinks, No Label Original Mead, 7% ABV, innovative startup, consumer-focused, niche products.