Boostr

Boostr operates as a developer of a specialized customer relationship management (CRM) and order management system (OMS) platform meticulously designed for the media and advertising industry. The company was established in 2015 by Patrick O'Leary, the current CEO, and Co-Founder Katie Schuele, who serves as the Chief Customer Officer. O'Leary's journey to creating Boostr was born from frustrations he experienced firsthand with generic CRM tools during his tenure leading sales operations at Yahoo. He identified significant gaps in the market for a unified system that could handle the complex, data-driven nature of digital ad sales, leading him to build a platform that addresses these specific challenges.

The firm's core business revolves around providing a single, integrated platform that combines CRM, OMS, and a proposal recommendation engine. This addresses the needs of media companies, digital publishers, advertising networks, and broadcast companies by streamlining the entire pitch-to-pay lifecycle. The business model is primarily subscription-based Software as a Service (SaaS), generating revenue by providing access to its comprehensive platform. Clients are typically media and advertising sales teams who have struggled with the limitations of disconnected, manual systems or generic CRMs that are ill-suited for the nuances of ad sales.

Boostr’s platform offers a suite of features tailored for its niche market. It provides omnichannel forecasting, allowing sales and finance teams to predict revenue with greater accuracy across various media formats. The system includes tools for real-time order management, automated revenue recognition, and a media-specific data model to handle complex advertiser and agency hierarchies. A key benefit is the significant reduction in manual data entry and administrative work for sales and operations teams, with the company claiming to save sellers over four hours per week. The platform integrates with other essential industry software, including Google Ad Manager, MediaOcean, and NetSuite, creating a more seamless workflow from proposal to billing. This end-to-end solution aims to break down silos between sales, operations, and finance departments, providing real-time visibility and actionable insights to drive revenue and profitability.

Keywords: media CRM, advertising sales platform, order management system, revenue management, ad sales automation, omnichannel forecasting, publisher software, media planning, ad tech, sales intelligence, digital advertising, proposal engine, SaaS, Patrick O'Leary, media revenue, ad operations, broadcast CRM, pitch-to-pay, sales forecasting, campaign management