Booodl

Founded in 2014 by George Freney, Booodl is a platform that connects shoppers with physical retail stores.

Initially conceived as a social media platform to rival Pinterest, the company evolved its business model to focus on the challenges faced by brick-and-mortar retailers in the digital age. Freney, with his background in the digital landscape, recognized the need for a tool that could drive foot traffic to physical stores by making them more discoverable online.

Booodl operates as a mobile and web platform that allows users to find stores that carry the products they are looking for. For consumers, the platform offers a convenient way to locate nearby stores, check product availability, and plan their shopping trips. For retailers, Booodl provides a digital presence to attract and influence potential customers, ultimately driving in-store visits and sales. The company's revenue is likely generated through partnerships with retailers who pay for premium features and increased visibility on the platform.

The core of Booodl's offering is its smart local shopping application, available on both iOS and Android. This application serves as a bridge between online discovery and offline purchasing, a critical function in today's integrated retail environment.

Keywords: retail tech, local shopping, mobile commerce, location-based services, customer engagement, lead generation, physical retail, e-commerce, digital marketing, consumer tech