BookOutdoors
Reimagining the outdoor travel experience to make planning and booking the perfect getaway more joyful and accessible for everyone.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor investor investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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BookOutdoors operated as an online travel booking platform focused on the outdoor accommodation market. The company was founded in late 2021 by a team of experienced tech entrepreneurs: Brian Nolan, who previously co-founded Sellbrite (acquired by GoDaddy); Roy Rubin, the founder of Magento (acquired by eBay and then Adobe); Roy Erez, co-founder of Loop Commerce (acquired by Synchrony); and Amir Harpaz, a seasoned resort developer. Their collective experience in e-commerce, travel technology, and hospitality informed the company's strategy to address the fragmented and often outdated process of booking outdoor travel.
The business model centered on creating a centralized marketplace for travelers to find and book various types of outdoor lodging, including campsites, RV parks, cabins, and glamping resorts. For consumers, the platform offered a streamlined booking experience with no membership or booking fees, a loyalty program, and optional add-ons like weather protection and travel insurance. For property owners, BookOutdoors functioned as an additional distribution channel to increase visibility and fill unsold inventory. Revenue was generated by charging property owners a commission fee on bookings made through the platform; this fee was structured on a tiered basis, decreasing as booking volume increased. The company also acted as the merchant of record, handling payment processing, which saved partners from paying separate credit card fees.
In November 2022, BookOutdoors announced its public launch across twelve states, backed by a $4 million seed funding round. The round was led by GreatPoint Ventures and included participation from Revolution's Rise of the Rest Seed fund and notable angel investors from the travel industry. This capital was aimed at national expansion and growing its property listings. The company's journey culminated in its acquisition by Hipcamp in October 2024. The acquisition was a strategic move by Hipcamp to meet the growing consumer demand for amenity-rich outdoor accommodations and to integrate BookOutdoors' inventory onto its larger platform.
Keywords: outdoor travel, campsite booking, RV park reservations, glamping resorts, cabin rentals, campground marketplace, outdoor hospitality, online travel agency, travel technology, booking platform, Sellbrite, Magento, Hipcamp acquisition, Brian Nolan, Roy Rubin, Roy Erez, Amir Harpaz, GreatPoint Ventures, travel insurance, loyalty program