Booked it

Booked it, officially The Booked It Group Ltd, is a London-based company providing a comprehensive, white-label technology platform for the leisure and hospitality industries. The company was co-founded by CEO Brad Nobbs and Director Ian Hope. Previously, Nobbs was a founder of Licklist, the predecessor to Booked it. The current iteration of the company was established in 2020 as a strategic pivot from Licklist during the COVID-19 pandemic, although its incorporation dates back to 2015. This pivot was a response to the challenges faced by the hospitality sector, with the founders aiming to deliver an integrated solution to boost revenue and footfall for businesses of all sizes.

The firm's core offering is a unified, cloud-based platform that combines booking and ticketing systems with a full suite of marketing tools. This all-in-one solution integrates bookings, ticketing, customer relationship management (CRM), marketing automation, guest management, and loyalty programs. Unlike competitors who often offer fragmented services, Booked it provides a single, scalable system for both single venues and large multi-site operators. Its platform is designed to be highly customizable, allowing clients to tailor the booking journey, and it supports integrations with other software systems via an open API. The business model centers on providing this software-as-a-service (SaaS) to a wide range of clients, including family entertainment centers, competitive socializing venues, visitor attractions, and event organizers. Clients include notable names such as Lane7, The Cube, and Urban Playground.

The company's product suite is designed to enhance the entire customer lifecycle. Key features include online ticket sales with integrations for social media and Google, a dashboard for managing inquiries, and customizable widgets for websites and apps. The platform also offers tools for marketing, CRM, and loyalty to improve customer retention and increase spend-per-head. For events, it provides EPOS systems, restaurant reservations, and management for email and SMS campaigns. The company has steadily grown, securing £2.5 million in a Series A funding round led by Calculus Capital in April 2025 to enhance its platform and expand its team. Booked it serves over 600 businesses globally, aiming to democratize access to sophisticated booking technology for venues of all sizes.

Keywords: hospitality technology, booking software, ticketing platform, CRM for hospitality, leisure industry software, event management system, SaaS for venues, guest management, loyalty programs, Brad Nobbs, Ian Hope, online reservations, white-label booking, family entertainment centers, competitive socializing, visitor attractions software, digital booking engine, customer retention tools, venue management software, marketing automation for leisure