Bontact

Established in 2012, Bontact emerged from the vision of co-founders Sari Roth and Udi Ziv. Roth's background in user experience and web design, coupled with Ziv's extensive experience in software development and management, provided a solid foundation for creating a tool that addresses a core business need: effective customer communication. Their combined expertise shaped the development of a platform designed to be both user-friendly for businesses and highly accessible for their customers.

Bontact operates in the competitive customer communication and engagement software market, specifically targeting small to medium-sized businesses (SMBs). The company provides a multi-channel communication widget that can be integrated into a client's website. This tool consolidates various communication methods, including live chat, callback requests, SMS, and email, into a single, manageable interface. The primary business model is subscription-based, offering tiered pricing plans that likely vary based on the number of agents, features, or volume of interactions. This approach provides a recurring revenue stream while offering scalability to its clients.

The core offering is a unified dashboard where businesses can monitor website visitor activity in real-time. This allows them to proactively engage potential customers at critical moments in their journey, such as when they are viewing a pricing page or have items in their cart. By centralizing different communication channels, Bontact helps businesses streamline their support and sales processes, aiming to increase lead conversion and customer satisfaction. The platform's value proposition lies in its ability to consolidate multiple communication tools into one, simplifying the process for SMBs that may lack the resources for more complex or disparate systems.

Keywords: customer engagement, multi-channel communication, live chat, lead conversion, SMB tools, callback software, customer support, visitor monitoring, SMS marketing, unified inbox