Bonsai

Bonsai operates as a comprehensive commerce platform that bridges the gap between content and commerce for digital publishers. The company serves leading digital media companies and publishers, enabling them to monetize their content by integrating e-commerce functionalities directly into their articles, storefronts, and major sales channels. Bonsai's business model revolves around providing a seamless shopping experience for users, from inspiration to checkout, without the need for publishers to write any code. This platform allows merchants to feature their products in influential publications, thereby increasing revenues without additional ad spend. Bonsai makes money through a combination of affiliate relationships and direct sales facilitated by its technology and retailer network. The market it operates in includes digital media, e-commerce, and affiliate marketing sectors. By leveraging its expertise and technology, Bonsai helps publishers capture the purchasing intent they create, leading to higher intent shoppers and impulsive purchasing behaviors.

Keywords: commerce platform, digital publishers, e-commerce, affiliate marketing, seamless integration, monetization, retailer network, content monetization, impulsive purchasing, no-code solution.