Selvatico

Selvatico is a South Korean personal products manufacturer with a brand concept inspired by French heritage. The company’s product line includes perfumes, hand creams, liquid soaps, and home fragrances. Selvatico, which means "wild" in Latin, focuses on creating unique scents and product formulations to provide variety in daily life.

Selvatico partners with established French companies to develop its products. It collaborates with Robertet, a 170-year-old fragrance company that supplies natural ingredients to luxury brands, to create its scents. Its liquid soaps are made in partnership with Provendi, a company with a 300-year history in traditional Marseille soap recipes. All of the brand's products are manufactured in France.

The company is operated by Bonjac and headquartered in Seoul, South Korea. In January 2025, Bonjac secured $1.9 million in pre-Series A funding from investors including Eugene Asset Management, AJU IB Investment, and FuturePlay. This funding is intended to support talent acquisition, the establishment of a French subsidiary, and new product development to increase brand awareness and expand into global markets. Selvatico was also the first non-European brand to receive a strategic investment from Villa Blu, Robertet's investment subsidiary.

Keywords: personal care, fragrance, French heritage, skincare, liquid soap, perfume, hand cream, home fragrance, South Korean startup, beauty products, Robertet, Provendi, Marseille soap, e-commerce, Bonjac