Bonfire (NFT)
To create a custom web3-native home for community, powered by social token and NFTs.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
* | $6.2m | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Bonfire, legally Treehouse Technologies, Inc., operates a no-code platform for creators and brands to build custom, web3-native websites. Founded in 2021 by Matt Alston and Daniel Allan, the San Francisco-based company aims to give creators direct ownership of their communities, moving away from reliance on traditional social media platforms. Alston's background as a Product Manager at Uber, where he worked on the Uber Rewards loyalty program, informs the company's approach to community engagement and rewards.
The company secured $6.2 million in a seed funding round on December 15, 2022, with participation from prominent investors including New Enterprise Associates (NEA), Pear VC, Coinbase Ventures, and Variant Fund. Bonfire's platform enables its clients, which range from musicians and podcasters to other web3-native creators, to establish their own branded digital homepages. The business model centers on providing the tools for these creators to foster and monetize their fanbases directly. Through a drag-and-drop interface, users can create unique digital spaces to host exclusive content, manage community interactions, and launch digital assets.
The core of Bonfire's service is its token-gating functionality. This allows creators to restrict access to content—such as audio, video on demand, livestreams, and specific webpages—to holders of their social tokens or NFTs. The platform supports the creation of NFT membership passes, airdrops, and bespoke minting experiences, effectively allowing creators to build a token-based economy around their brand. For instance, the band Odesza used Bonfire to create an NFT All-Access Pass that granted holders free tickets to tour dates. The platform integrates with other web3 services and supports multiple blockchains, including Ethereum and Polygon, to provide a flexible infrastructure for its users.
Keywords: creator economy, web3 platform, no-code builder, token gating, NFT community, direct-to-fan, community monetization, Matt Alston, Daniel Allan, social tokens, digital collectibles, fan engagement, web3 tools, decentralized community, creator ownership, NFT utility, branded websites, custom domains, web3 infrastructure, NFT drops