Bombora is a data analytics company that specializes in providing "intent data" to businesses. Intent data refers to information that shows which companies are actively researching products or services online. This data helps businesses understand which potential clients are likely to be interested in their offerings, allowing them to target their marketing and sales efforts more effectively.

Bombora primarily serves B2B (business-to-business) clients, including sales teams, marketers, and demand generation professionals. These clients use Bombora's data to identify potential leads, tailor their marketing strategies, and ultimately increase their return on investment (ROI).

The company operates in the data analytics and marketing technology market. It collects data through its B2B Data Co-op, a cooperative of data providers that share information about business activities. This data is then analyzed to identify patterns and signals that indicate buying intent.

Bombora's business model revolves around selling access to its intent data and analytics tools. Clients can subscribe to Bombora's services to receive regular updates and insights about potential leads. The company also offers integrations with other marketing and sales platforms, making it easier for clients to incorporate Bombora's data into their existing workflows.

In summary, Bombora helps businesses identify and target potential clients who are actively researching their products or services. By providing valuable intent data, Bombora enables its clients to optimize their marketing and sales strategies, leading to better results and higher ROI.

Keywords: Intent Data, B2B, Data Analytics, Marketing Technology, Sales Optimization, Lead Generation, Data Co-op, ROI, Business Insights, Demand Generation.