Boksi

Boksi, a Helsinki-based company founded in 2018, operates a platform that connects brands with creators for influencer marketing and user-generated content (UGC). The company's primary service is to facilitate collaborations between brands and a network of creators to produce authentic content and run influencer campaigns. Boksi's business model is platform-based, where brands pay to access its network of creators and tools to manage their creator marketing strategies. The company serves a wide range of brands looking to scale their marketing efforts with content that is more authentic than traditional stock photography. By leveraging its platform, Boksi aims to disrupt the way companies source and buy content, offering a more cost-effective solution compared to traditional methods. The company has successfully raised a €7 million Series A funding round to bolster its expansion plans in Central Europe, indicating a strong growth trajectory and investor confidence in its business model.

Keywords: influencer marketing, user-generated content, content creation, creator economy, brand and creator collaboration, marketing technology, digital advertising, content platform, social media marketing, creator network