Boi na Linha

Boi na Linha operated as a digital marketplace within Brazil's extensive cattle industry, functioning through a mobile application. The company was established in 2015 by founder Luis Fernando Korte Cardoso Moreira. It aimed to digitize the traditionally fragmented process of livestock trading by directly connecting cattle ranchers and buyers across the country.

The platform served a dual-sided market, encompassing both business-to-business (B2B) and business-to-consumer (B2C) transactions. On one side, cattle producers could list their animals, providing key details such as genetic attributes, price, and photographs. On the other, prospective buyers, ranging from large-scale meatpackers to individual farmers, could browse listings and apply specific search filters to find animals that met their requirements. The application facilitated direct communication between the seller and potential buyer to finalize transactions. The service was free for farmers to list their livestock.

The product was a mobile app designed to be a comprehensive tool for the livestock trade. Its core feature was the centralized listing service, which brought together a wide variety of cattle, including those for breeding, genetic improvement, and slaughter. For buyers, the app offered a search function that could locate lots based on specific preferences and proximity. For sellers, it provided a channel to reach a nationwide pool of potential buyers, moving beyond the limitations of local auctions and direct contacts. Despite its entry into the agritech space, the company has not reported any funding rounds and is now considered to be no longer in operation.

Keywords: cattle marketplace, livestock trading, agritech Brazil, digital auction, cattle sales app, online livestock market, farm marketplace, B2B agriculture, livestock procurement, cattle brokerage, digital ranching, bovine commerce, livestock classifieds, ag-commerce, rancher tools, cattle management app, livestock supply chain, South American agriculture, farm tech