BodyMedia

BodyMedia was a company that specialized in the development of wearable body monitoring systems. These systems were designed to collect physiological data, which could then be used to improve health, wellness, and fitness. The company served both the consumer market, with fitness monitoring devices, and the professional market, providing tools for health and wellness professionals to guide behavioral changes in their clients.

BodyMedia's business model was centered around the sale of these wearable devices. The company was recognized for amassing a large database of information about the human body, and its technology was utilized in over 100 clinical research studies. This indicates a strong B2B component to their strategy, collaborating with research institutions. In 2013, BodyMedia was acquired by Jawbone, a major player in the consumer electronics and wearable technology space, for an estimated $100 million. This acquisition highlighted the value of BodyMedia's technology and data in the growing wearables market.

Keywords: wearable technology, body monitoring, physiological data, fitness tracking, health and wellness, clinical research, data collection, consumer electronics, medical devices, behavioral change