Bodycodi
A leading service for managing fitness centers, offering integrated solutions for membership, access control, kiosks, and more.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
* | KRW4.0b | Early VC | |
| Total Funding | 000k | ||
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Bodycodi, operated by the South Korean company Red Blue Inc., provides an integrated software solution for fitness centers. Founded in 2015 and headquartered in Seoul, the company targets the digital transformation of the fitness industry. Bodycodi secured a Series A funding round of $2.54 million (3 billion won) on December 8, 2021, with participation from investors including FuturePlay, GC Green Cross Holdings, and Shinhan Capital.
The company operates on a Software-as-a-Service (SaaS) model, offering a comprehensive platform that connects fitness centers, instructors, and members. Its client base includes a wide range of fitness businesses such as gyms, Pilates and yoga studios, and golf studios. By June 2021, approximately 1,500 franchise locations were utilizing the platform. Revenue is generated through fees for its center management services and commissions from payments processed through its B.pay feature.
Bodycodi's platform consists of several key components designed to streamline fitness center operations. For management, the 'Bodycodi CRM' provides tools for schedule reservations, customer and employee management, and settlement processing. Members use the 'Bodycodi Members App' for booking classes, mobile check-in, and making payments, which can include interest-free installment plans. Instructors have a dedicated 'Bodycodi Coach App' for managing schedules and interacting with members by sharing workout videos and photos. The platform also features an AI-powered tool that analyzes food photos for calorie and nutrition information to assist with diet management. Additionally, 'Bodycodi Plus' allows centers to create and sell packages that bundle memberships with third-party products like health supplements and home training videos without needing to manage inventory or shipping.
Keywords: fitness center management, gym software, SaaS, Red Blue Inc., pilates studio software, yoga studio management, customer relationship management, online booking, mobile payment, fitness platform, digital healthcare, Lee Seok Hoon, GC Green Cross, FuturePlay, Shinhan Capital, workout scheduling, member management, fitness SaaS, Korean startup, AdTech, LOHAS & Wellness