Boddle

Boddle

Game-based learning platform that helps K-12 teachers assess and differentiate their students’ learning.

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$3.0m

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% growth-38 %
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Source: Dealroom estimates

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More about Boddle
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Boddle Learning offers a game-based educational platform designed to enhance the learning experience for students in kindergarten through sixth grade. The company was founded in 2018 by the husband-and-wife team, Edna Martinson and Clarence Tan. Martinson, originally from Ghana, brought her background in international business and marketing in the edtech sector, while Tan, a Singaporean-Hongkonger, contributed his expertise in game design. Their shared passion for making education engaging and addressing learning gaps was the driving force behind Boddle's creation.

The platform provides interactive math and ELA games that make practicing educational content enjoyable for students. A key feature is its proprietary adaptive learning algorithm, which identifies individual student's learning gaps and tailors practice questions to target the specific foundational skills they need to reinforce. While students are engaged in gameplay, the system collects their responses and generates real-time, actionable reports for teachers and parents. These dashboards and reports highlight which students need assistance and in what specific areas, saving educators time and enabling them to better personalize instruction.

Boddle operates on a freemium business model. The core educational content is available for free to teachers, schools, and parents, ensuring equitable access. Revenue is generated through a model similar to popular gaming companies, where parents can purchase optional subscriptions for premium in-game items, additional content, and cosmetic features for their child's avatar. This strategy has proven to be more profitable than traditional school-wide licensing models. The company's primary clients are K-6 educators in various settings, including traditional classrooms and homeschool environments, as well as parents who want to supplement their children's learning. Since its product launch in 2020, Boddle has seen significant growth, expanding its user base to millions of students. The company has successfully raised a total of $4.35 million in funding over three rounds, with its latest seed round securing $3 million, to further develop its platform and expand its market reach.

Keywords: edtech, game-based learning, K-6 education, adaptive learning, personalized learning, math games, educational games, freemium model, student engagement, learning gaps, teacher tools, parent resources, educational technology, elementary education, classroom technology, AI in education, Edna Martinson, Clarence Tan, remote learning, interactive learning

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