Bobble Keyboard
Bobble Keyboard: Personalise your conversation in real-time Make Phone Smart Again.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Series A | ||
| Total Funding | 000k | ||
Bobble AI operates as a conversation media platform, founded in 2012 by brothers Ankit Prasad and Rahul Prasad, along with Mohd Wassem. Ankit, the CEO, is an IIT dropout, and Rahul serves as the CTO; they previously co-founded the networking platform Touchtalent. The company's journey began with the vision to make digital conversations more personal and expressive, evolving from a user-generated content application to a comprehensive AI-powered keyboard solution.
The core of Bobble AI's business is its smart keyboard application, which leverages artificial intelligence, natural language processing (NLP), and machine learning. The keyboard provides users with personalized and expressive content such as stickers, GIFs, emojis, and real-time content creation, including turning selfies into virtual avatars and stickers. It supports over 120 languages and dialects, with a strong focus on Indic languages, catering to a diverse user base. With a user base exceeding 100 million, the platform sees high engagement, with an average user accessing it over 100 times daily.
Bobble AI's business model is multifaceted, generating revenue through several key streams. A significant portion comes from its "keyboard-as-a-platform" strategy. This includes a data-as-a-service model, where it provides anonymized market intelligence and user intent data to corporate clients. It also engages in conversational media marketing, allowing brands like Cadbury and Prime Video to offer branded stickers and content to users. Another revenue stream is conversational commerce, where the keyboard detects user intent for services like shopping or travel and provides relevant suggestions and integrations, earning a commission on transactions. Additionally, the company licenses its proprietary keyboard and language technology to other businesses and generates income from premium in-app purchases and subscriptions.
The company has secured significant funding, raising a total of $26.7 million over 11 rounds from investors including Elevation Capital (formerly SAIF Partners), Xiaomi, Krafton, and Affle. This financial backing has supported its expansion and technological development, including partnerships with smartphone manufacturers like Xiaomi to have its keyboard pre-installed on devices. The company is positioning itself to capitalize on the growing conversational commerce market, aiming to transform the keyboard from a simple utility into an integrated platform for transactions and services.
Keywords: conversation media platform, AI keyboard, Indic languages, mobile communication, conversational commerce, data-as-a-service, branded content, conversational marketing, user intent analysis, mobile advertising, Ankit Prasad, Rahul Prasad, sticker keyboard, GIF keyboard, emoji keyboard, personalization engine, natural language processing, speech-to-text, mobile technology, smartphone keyboard, market intelligence, consumer insights