Boardfy

Boardfy, established in 2015, provides a price intelligence and dynamic pricing platform tailored for e-commerce businesses and brands. The company was founded by Fernando Gomez and Lino Bort, who leveraged their extensive backgrounds in e-commerce and online marketing to address a critical market need. Gomez, with over 15 years of experience in creating and managing online stores, directly encountered the challenges of manual price monitoring, which sparked the initial concept for Boardfy. Bort complements this with his expertise in online marketing and programming, creating a founding team with a deep, practical understanding of the e-commerce landscape.

The firm's core offering is a Software as a Service (SaaS) platform that automates the tracking of competitor pricing and stock availability across the digital marketplace. This service is designed for two primary client segments: online retailers and manufacturing brands. For retailers, Boardfy's technology automatically discovers competitors and monitors their pricing strategies in real-time. This enables sellers to adjust their own prices dynamically, either manually with a single click or through automated rules based on their desired profit margins, a feature known as dynamic pricing. The platform's ability to analyze competitor prices and supplier costs allows businesses to optimize their pricing for increased sales and profitability.

For brands and manufacturers, Boardfy offers tools to monitor their distribution channels effectively. The platform helps them identify which online sellers are stocking their products and ensures adherence to the Manufacturer's Suggested Retail Price (MSRP). This provides brands with greater control over their product's market positioning and helps prevent price erosion. Operating on a subscription-based business model, Boardfy offers various pricing tiers based on the number of products tracked and the frequency of monitoring, making it accessible to a range of business sizes, from small online shops to large enterprises.

Keywords: price intelligence, dynamic pricing, e-commerce, SaaS, competitor monitoring, MSRP tracking, price optimization, retail analytics, brand protection, repricing software