Blush
Aims to redefine the online dating experience through community events, virtual courting and bonding over mutual favorite local spots.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $7.0m | Seed | |
| Total Funding | 000k | ||
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Blush operates as a multifaceted dating and social networking application, positioning itself as a bridge between digital interactions and real-world connections. Founded in October 2023 by Matthew Alfin, the company secured $7 million in a seed funding round on February 6, 2024, with participation from notable angel investors including Naval Ravikant and Mark Bailey. This capital infusion is aimed at scaling the platform and expanding its operations.
The company's primary offering is an invite-only mobile app designed to address 'dating app fatigue' by fostering a community around shared local interests. Initially launched in Los Angeles, Blush plans to expand to other major U.S. cities such as Miami, New York, Chicago, and Austin. The business model centers on creating a more intimate online dating experience. Users' profiles feature their favorite local spots like cafes and restaurants, allowing them to connect based on mutual establishments. A key feature is the ability to send and receive digital "roses," which can be redeemed for gift cards at local businesses or donated to charity, thereby encouraging offline interaction. The platform also curates in-person community events to facilitate the transition from online to offline engagement.
In a separate but related development, the name "Blush" is also used for an AI-powered dating simulator launched in June 2023 by Luka, Inc., the company behind the AI friendbot, Replika. This AI application is designed to help users practice relationship and communication skills in a safe, simulated environment. It offers users AI-generated matches with unique backstories and personalities to interact with. The goal is to build user confidence for real-world dating. This AI platform operates on a freemium model, with a premium subscription offering access to more characters and features. It was developed in collaboration with therapists and relationship experts to foster healthier dating habits.
Keywords: dating app, social networking, invite-only, local community, offline connections, community events, digital rewards, seed funding, Matthew Alfin, Los Angeles, AI dating simulator, relationship skills, virtual dating, Luka Inc., Replika, freemium model, chat simulator, communication practice, emotional wellness, user engagement