Blume

Blume is a self-care brand focused on providing clean, cruelty-free, and vegan skincare, period care, and body care products tailored for young women in North America. The company operates in the personal care market, targeting a demographic that values environmentally friendly and ethically produced products. Blume's business model revolves around direct-to-consumer sales through its online platform, offering a range of products that address common issues faced during puberty and beyond. Revenue is generated through the sale of individual products and bundled packages, with a strong emphasis on customer loyalty and repeat purchases. The company differentiates itself by combining high-quality, natural ingredients with educational content on body positivity and self-care.

Keywords: skincare, period care, body care, vegan, cruelty-free, young women, North America, self-care, natural ingredients, direct-to-consumer.