Bluewaveinsurance

Bluewave Insurance operates as a technology-driven insurance platform with a focus on making micro-insurance products accessible to low-income populations in Africa. Founded in 2016 by Adelaide Odhiambo, the company developed an online platform to distribute insurance through various channels, including USSD, SMS, and web applications. The firm's offerings cater to essential needs, providing motor, health, life cover, hospital expense, disability, and death insurance policies with lower premium costs.

The company's strategic objective is to address the low insurance penetration in Africa by leveraging mobile technology to reach underserved communities. This model targets a diverse client base, from smallholder farmers to the mass market, through partnerships with Mobile Network Operators, banks, and Microfinance Institutions (MFIs). A key milestone in the company's history was its acquisition by Lami Technologies, another Kenyan insurtech startup, in February 2022. Following the acquisition, founder Adelaide Odhiambo transitioned to the role of Director of Commercial Partnerships at Lami, contributing her expertise in distributing insurance via technology. The acquisition was intended to integrate Bluewave's technology into Lami's core platform, expanding its capabilities and market presence into countries like Malawi and the Democratic Republic of Congo, where Bluewave had already established operations.

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