Bluetrain.com
closedBluetraincom, a provider of hosted Internet applications.
| Date | Investors | Amount | Round |
|---|---|---|---|
$8.0m | Series B | ||
| Total Funding | 000k | ||
Bluetrain Inc. is a digital marketing agency established in 2007, operating out of Alberta, British Columbia, and Ontario, Canada. The company was founded by Bryan Smith, who currently serves as President and CEO. Smith transitioned from a marketing and business development role in the nanotechnology sector to entrepreneurship, driven by his interest in technology and results-based marketing. His professional background includes experience in search engine optimization, online advertising, and web analytics, with prior roles at SMART Technologies and Micralyne.
The firm offers a range of digital marketing services, including search engine optimization (SEO), online advertising, social media management, and web analytics. Bluetrain's business model is centered around providing ongoing management of these services to clients across Canada and the United States. The company employs a data-driven approach, combining analytics with the team's collective experience to inform strategy and decision-making for their clients. Client engagement begins with a discovery meeting to understand business objectives, followed by an audit of existing online efforts and the development of a tailored digital marketing strategy. Bluetrain also provides e-commerce and website development services focused on conversion optimization.
The company serves a diverse client base that includes notable organizations such as UNICEF Canada, ATB Financial, and Go Auto. A significant milestone occurred in 2021 when Bluetrain merged with Simplified Social, a social media agency, to enhance its service offerings. This led to the integration of a team of social media and content creation specialists, with Simplified Social's founder, Alexandra Carnio, taking on the role of Director of Social Media & Content Marketing at Bluetrain. As of late 2024, the company has grown to a team of 23 professionals and remains an unfunded entity.
Keywords: digital marketing agency, SEO services, online advertising, web analytics, social media marketing, content marketing, e-commerce development, conversion rate optimization, digital strategy, lead generation, client services, Canadian marketing agency, B2B marketing, data-driven marketing, website audit, marketing consulting, Bryan Smith, ATB Financial, UNICEF Canada, Go Auto