BlueOrchid

BlueOrchid, founded in 2019, is a managed ad operations agency that provides services and technology to enhance partners' advertising operations and execution. The company specializes in programmatic advertising, remnant inventory management, and delivering services designed to improve profitability and campaign performance for publishers of all sizes. Their offerings include data analysis, ad unit identification, and optimizing ad timing for maximum clicks.

In March 2024, BlueOrchid was acquired by AdCellerant, a marketing technology and services company based in Denver, Colorado. This acquisition integrated BlueOrchid's expertise into AdCellerant's product suite, expanding service offerings to include the management of owned and operated campaigns and yield management of unsold ad inventory. The merger aims to provide clients with streamlined campaign management through a centralized platform, standardized optimization strategies, and collaboration with a larger team of industry experts.

The company focuses on providing a personalized, relationship-focused experience for publishers and advertisers to counter the impersonal nature of the programmatic marketing industry. They utilize best-in-class technology platforms to serve their clients rather than developing their own proprietary software. BlueOrchid's services help publishers by cleaning up their ads.txt files, eliminating ad redundancy, and adding new header bidding partners to increase competition and revenue for their inventory.

Keywords: managed ad operations, programmatic advertising, ad technology, publisher services, remnant inventory, ad monetization, yield management, campaign performance, header bidding, ad stack optimization, digital advertising, AdTech, advertising operations, client services, ad revenue