Blue Microphones

Established in 1995 by American session musician Skipper Wise and Latvian recording engineer Mārtiņš Saulespurēns, Blue Microphones originated from a shared passion for creating high-fidelity microphones that were also accessible.

The company's trajectory began with the production of high-end studio microphones for professional artists. A significant milestone was the release of the Snowball in 2005, a professional-quality USB microphone that captured a burgeoning market of podcasters, streamers, and home studio enthusiasts. This strategic move positioned Blue Microphones as a key player in the prosumer audio space.

Blue Microphones' business model centers on the design and sale of a wide range of audio recording equipment. Its revenue is primarily generated from the direct sale of these products through a global network of retailers and online channels. The company serves a diverse clientele, from professional recording engineers and musicians to a large consumer base of gamers, YouTubers, and remote workers.

The product portfolio is extensive, featuring iconic USB microphones like the Yeti and Snowball, renowned for their plug-and-play functionality and studio-grade sound capture. For the professional market, Blue offers high-end XLR microphones such as the Bottle Mic Locker system. Beyond microphones, the company has expanded into accessories and premium headphones. In 2018, Logitech acquired Blue Microphones for a reported $117 million in cash, integrating Blue's audio expertise into its broader portfolio of consumer electronics, particularly under its Logitech G gaming brand. The brand was later retired in 2023, with its products being absorbed into the Logitech G and Yeti lines.

Keywords: audio recording, USB microphones, professional audio, consumer electronics, podcasting equipment, streaming gear, studio microphones, audio hardware, gaming accessories, content creation tools