BLUE LION

Hangzhou Blue Lion Cultural & Creative Co., Ltd. is a Chinese publisher specializing in original financial and business content. Founded in 2005 by the noted financial author Wu Xiaobo, the company has established itself as a prominent institution for original financial publications in China. Wu Xiaobo is known for works such as "Thirty Years of Turmoil" and "The Great Failure."

The firm's primary operations involve content planning and book publishing within the business and finance sectors. Its publication scope covers a range of topics, including corporate management, economics, business trends, investment, and career development. Blue Lion's business model is centered on a "publishing + service" approach, which encompasses book editing and publishing, customized corporate publishing, digital publishing, and high-end reading services. The company targets the growing market for business and financial literature in China, providing content that analyzes corporate case studies, entrepreneurial thought, and industry history. It also engages in cultural industry investment. In 2012, Blue Lion partnered with Zhejiang University Press to create a book distribution platform aimed at precise, nationwide distribution through databases and online channels.

Keywords: financial publishing, business books, corporate history, content planning, Chinese publisher, Wu Xiaobo, corporate management books, economic trends, investment literature, digital publishing, custom publishing, reading services, business case studies, entrepreneurial thought