Blue Horizon Organic Seafood

Blue Horizon Organic Seafood, also known as Blue Horizon Wild, was established in 2005 in Monterey, California, by John Battendieri and Tim Redmond. The founders are recognized pioneers in the organic and natural foods movement, with previous successes including brands like Santa Cruz Organics and Edensoy. Their collective experience in building organic food brands fueled their entry into the seafood sector, aiming to address the growing consumer demand for healthy, sustainable seafood options.

The company operates as a distributor of packaged and frozen seafood products, focusing on sustainable wild-caught and organically raised seafood. Its business model centers on sourcing from artisanal fisheries and small fishing communities that adhere to environmentally responsible practices. Blue Horizon's commitment to sustainability is demonstrated by its compliance with conservation policies and support for organizations like the Monterey Bay Aquarium Seafood Watch Program and the Marine Stewardship Council (MSC). Revenue is generated through the sale of its products to grocery stores, natural food retailers, and foodservice operators across North America. In a significant milestone, Whole Foods Market approved the national distribution of Blue Horizon's gluten-free, MSC-certified seafood bites in 2009.

Blue Horizon offers a range of products including frozen entrees, appetizers, and convenient meal solutions. Their product lines have featured items such as skillet-ready meals, breaded shrimp appetizers, and various seafood bites like salmon, crab, and tuna. A key feature of their offerings is the use of organic ingredients, such as in their signature organic breading fried in organic oil. The company also developed gluten-free options and products free from MSG and preservatives. Their production process involves small-batch manufacturing techniques to ensure a higher quality, homemade taste and texture. Over the years, the company has raised $3.4 million in funding and was acquired by Ian's Foods, which later became part of Elevation Brands, on March 6, 2012.

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