Bluebell Index

Bluebell Index is a climate fintech company that valuates, certifies, and monetizes environmental assets to foster the transition to a low-carbon economy. The company was founded by Phelipe Spielmann, who, as a landowner himself, experienced the difficulties in certifying land and accessing carbon markets. This personal experience directly led to the creation of Bluebell Index to serve landowners wanting to verify and preserve their environmental assets while engaging in regenerative production.

The company's core service involves issuing tokenized environmental assets, called "bluebells," using blockchain technology for traceability and integrity. These tokens represent a holistic measure of environmental value, encapsulating not just carbon, but also water, soil, and biodiversity. This ecosystem-based approach connects landowners to the global environmental assets market, providing them with new income streams that incentivize regenerative and nature-positive land-use practices. Their business model caters to two main client types: landowners, who can monetize their environmental conservation efforts, and corporations, which can invest in these certified tokens to meet their net-zero and ESG goals. The company's proprietary algorithms and science-based methodologies, which are aligned with international standards like those from the UNFCCC, are used to quantify and qualify the environmental data collected via remote sensing and drones.

In October 2023, Bluebell Index announced a strategic partnership with Seed Group, a company of the Private Office of Sheikh Saeed Bin Ahmed Al Maktoum in the UAE, to expand its reach and connect with key decision-makers in the government and private sectors in the MENA region. The team includes CEO Phelipe Spielmann, CSO João Carlos Horst, CFO Andrea Lasevitch, and CTO Cadu Barbosa.

Keywords: climate fintech, environmental assets, carbon credits, tokenization, blockchain technology, nature-based solutions, regenerative agriculture, land monetizaton, carbon market, biodiversity valuation, soil health, water resources, ESG investment, sustainable finance, net-zero goals, ecosystem services, environmental certification, landowner incentives, impact investing, green technology