Blue

Blue

Identity credential aggregator enabling KYC-verified DeFi trading with Safe Tokens and permissioned pools.

HQ location
Tampa, United States
Website
Launch date
Employees
Enterprise value
$13—19m
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Blue.fi operates as an identity credential aggregator, focusing on streamlining the Know Your Customer (KYC) onboarding process for decentralized finance (DeFi) trading. The company serves clients who engage in DeFi protocols such as Uniswap, Curve, Balancer, SushiSwap, PancakeSwap, and TraderJoe. By minting a BlueID, users can trade Safe Tokens, which are ERC20 tokens wrapped to include KYC and Anti-Money Laundering (AML) credentials. This ensures that only verified wallets can participate in trading, thereby reducing the risk of hacks and attracting institutional capital. Blue.fi's business model revolves around providing a secure and compliant trading environment, leveraging permissioned pools that support KYC and AML credentials. The company generates revenue through the issuance of BlueIDs and the facilitation of Safe Token transactions within these permissioned pools.

Keywords: KYC, AML, DeFi, Safe Tokens, BlueID, ERC20, permissioned pools, institutional capital, identity credential, decentralized finance.

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