Blowhorn

Blowhorn, established in 2014, operates as a full-stack intracity logistics provider in India, addressing the market's need for reliable and timely last-mile delivery services. The company was founded by Mithun Srivatsa and Nikhil Shivaprasad, who brought together their respective experiences in logistics and technology to tackle inefficiencies in urban freight transport. Srivatsa, an alumnus of the National University of Singapore, previously worked in the logistics and supply chain sector, including a role at a global shipping company, which provided him with firsthand insight into the industry's challenges. Shivaprasad complements this with his background in technology, driving the development of the company's platform. Their combined expertise forms the foundation of Blowhorn's tech-enabled approach to logistics.

The company's core business revolves around providing an asset-light platform that connects customers with a network of mini-truck owners and operators for transporting goods within cities. Blowhorn serves a diverse clientele, encompassing large enterprises, e-commerce giants like Amazon and Flipkart, and numerous small to medium-sized businesses. Its business model functions on a micro-fulfilment and transportation basis, offering services that include same-day delivery and integrated fulfillment, effectively acting as an outsourced logistics arm for its clients. This allows businesses to manage their last-mile and middle-mile logistics without the overhead of maintaining their own fleet. Revenue is generated by charging for these logistics services, with a system that has allowed it to achieve operational profitability.

Blowhorn's platform offers a range of vehicles, from 2-wheelers to 4-wheelers, available on demand or through scheduled bookings. A key feature is its technology stack, which provides real-time tracking, transparent pricing, and efficient route optimization, ensuring reliability and speed. The company's unique selling proposition lies in its full-stack model, which manages the entire delivery process from fulfillment to transportation, aiming to provide a seamless experience. By 2021, Blowhorn had expanded its operations to over 160 cities across India, underscoring its significant footprint in the domestic logistics market. The company has also secured significant funding, including a notable investment from a fund backed by the Indian government and private investors, to further scale its operations and technology.

Keywords: intracity logistics, last-mile delivery, tech-enabled logistics, supply chain, freight marketplace, B2B logistics, e-commerce fulfillment, asset-light model, micro-fulfillment, transportation services