Blotout

Blotout operates as a customer data platform, positioning itself to address the market shift caused by the deprecation of third-party cookies and heightened privacy regulations. Founded in 2019 by Mandar Shinde, the company is headquartered in Fremont, California. Shinde, the CEO, brings a 25-year career with senior roles in product, engineering, and sales at companies like Brave, Microsoft, and Yahoo!, which provided him with a deep understanding of data, privacy, and advertising ecosystems that informed Blotout's mission.

The company's business model is centered on providing infrastructure-as-code that allows clients to manage customer data within their own systems, rather than relying on third-party trackers. This approach caters to enterprises, particularly high-growth e-commerce merchants, by enabling them to maintain data ownership and control, thus reducing compliance risks associated with regulations like GDPR and CCPA. Revenue is generated through its platform offerings which help businesses unify customer data for analytics, marketing attribution, and personalized engagement. Blotout has secured $6.04 million in funding over two rounds, including a $3 million seed round in November 2021 led by First Rays Venture Partners, with participation from Y Combinator.

Blotout’s core service revolves around its First-Party ID Graph, which creates a unified, real-time view of customers. Its primary product, EdgeTag, is designed to work in a cookieless environment by collecting and processing data at the edge, ensuring compliance and improving data accuracy for marketing channels like Meta and Google. This server-side technology helps clients see a more complete picture of their customer journeys, enabling better analytics, multi-touch attribution, and improved return on ad spend (ROAS). The platform also offers features like deleted cart recovery and advanced remarketing capabilities, aiming to help merchants recover lost conversions and maximize revenue.

Keywords: customer data platform, first-party data, cookieless advertising, marketing attribution, data privacy compliance, infrastructure-as-code, identity resolution, server-side tracking, e-commerce analytics, remarketing, customer journey analytics, data governance, ad spend optimization, conversion recovery, Mandar Shinde, Y Combinator, EdgeTag, marketing signals, data ownership, privacy-first