BLOOVO

Founded in 2015 by Ahmad Khamis and Iyad Abu Hweij, Bloovo is a recruitment platform operating in the Human Capital Services and HR Tech sectors, with a focus on the Middle East and North Africa (MENA) region. The founders, both with backgrounds in private equity, identified the challenge of job-to-candidate mismatch within their own portfolio companies and established Bloovo to address this issue through a data-centric approach. Khamis, serving as CEO, brought over 12 years of experience in private equity and venture capital, having previously worked at KPMG and as a Director at Global Capital Management. This background in enhancing company performance and strategic direction informed Bloovo's operational strategy.

The company's business model centers on providing an AI-powered platform for both employers and job seekers. For employers, Bloovo offers an applicant tracking system (ATS), candidate search and tracking, and tools for building employer brand profiles. Job seekers can utilize the platform to find relevant jobs sorted by a matching score and filter opportunities by location. Revenue is generated from employers who use these advanced recruitment and monitoring software tools. The client base includes over 3,500 companies, ranging from SMEs to large enterprises like Al-Futtaim, Emirates Glass, and CI Capital.

Bloovo's product suite is designed to streamline the hiring process with several key offerings. The core service is an AI-based job matching application that provides scientific matching percentages and success probabilities. The platform includes "HYRDD," an AI-powered Applicant Tracking System; "BKATHON," a cloud-based virtual hackathon platform; and "INVIEWS," an AI-powered video interviewing tool. Another feature, "Algorithmus," functions as an AI-as-a-Service that can integrate with other recruitment systems to rank applicants in real-time. This technology-driven approach aims to reduce the time and effort traditionally spent on sifting through CVs.

The company has achieved several milestones, starting with a seed round of $3 million in June 2017, which included investors like Noble Partners, Alserkal Group, and Al Shafar. This was followed by a Series A round in November 2018 and a Series B round in December 2018, led by Maharah Human Resources and Alserkal Group. A significant development in the company's history was its acquisition in June 2022 by KABI Technologies (formerly OHR), a Saudi Arabian HR consultancy firm. This acquisition was positioned as one of the largest in the MENA HR technology sector, intended to create a regional entity focused on the digital transformation of human resources, in line with Saudi Arabia's Vision 2030.

Keywords: HR Tech, recruitment platform, artificial intelligence, applicant tracking system, talent acquisition, MENA, data science, job matching, video interviewing, corporate recruiting, human capital services, online recruitment, KABI Technologies, Ahmad Khamis, recruitment software, hiring solutions, employer branding, talent management, Middle East, Saudi Arabia