BloomThis

Founded in 2015, BloomThis is a Malaysian e-commerce gifting company aiming to modernize the traditional floral industry. The company was established by the husband-and-wife team, Giden Lim and Penny Choo. Their journey began while they were colleagues at a pharmaceutical company, where Lim's entrepreneurial drive and background in his family's florist business complemented Choo's creative and meticulous nature. Lim, having grown up in the industry, identified gaps such as uninspired floral designs and a poor customer experience. This led to the creation of BloomThis, which started as a side project while both founders maintained their full-time jobs.

BloomThis operates as an on-demand and subscription-based service, delivering handcrafted designer flowers and a curated selection of artisanal gifts. The business model is centered around providing a seamless digital experience for gifting, sourcing flowers directly from farms to ensure freshness. Revenue is generated through direct-to-consumer sales of its products, which include fresh flower bouquets, gourmet foods like cakes and ice cream, and personalized gifts. Initially launched as a flower subscription service, the company has since expanded its offerings to become a comprehensive online gifting platform. The company serves both individual consumers looking for personal gifts and corporate clients, having partnered with brands like Christian Dior and SK-II.

The company's core product is its designer floral arrangements, presented in signature bespoke boxes. A key feature is the on-demand delivery service, capable of fulfilling orders within four hours in areas like the Klang Valley, Penang, and Johor Bahru. Beyond flowers, the product range has grown to include live plants, gourmet cakes, ice cream, balloons, and personalized items. This expansion allows customers to create comprehensive gift packages, adding extras like champagne to their floral orders. BloomThis has also ventured into the physical retail space, opening brick-and-mortar stores. The company has secured approximately $800,000 in seed funding over two rounds to fuel its growth and technological upgrades.

Keywords: online florist, on-demand gifting, flower delivery Malaysia, subscription box, artisanal gifts, e-commerce gifting, Giden Lim, Penny Choo, gourmet food delivery, personalized gifts, corporate gifting solutions, same-day delivery, floral design, luxury flowers, cake delivery, plant delivery, event floral services, wedding flowers, gift hampers, Southeast Asia e-commerce