BloomAPI

BloomAPI, operating as BloomText, is a health-tech company founded in 2015 by Michael Wasser. Positioned as a secure communication platform, the firm primarily serves healthcare professionals and organizations, enabling HIPAA-compliant engagement with patients, clients, and staff via SMS text messaging. The company's business model is rooted in a subscription-based service, offering tiered pricing plans for team collaboration and patient messaging. Revenue is generated through monthly fees for features such as dedicated phone numbers, bulk messaging campaigns, and advanced administrative controls.

The company's journey began with the mission to digitize and streamline the transfer of medical records, which traditionally relied on fax machines and mail. An alumnus of the Y Combinator accelerator program, BloomAPI secured $2.4 million in a seed funding round in July 2017 to expand its engineering, operations, and sales teams. Investors included Y Combinator, S32, UpHonest Capital, and Fifty Years. This funding followed an initial angel investment of $145K in March 2017. Over its history, the company has raised a total of approximately $3.31 million across several funding rounds.

The BloomText platform is designed to replace outdated communication methods within the healthcare industry. Its core service provides a unified platform for secure messaging, available on desktop and mobile devices. Key features include one-on-one and group chats for care coordination, the ability to send and receive files like insurance cards, and HIPAA-compliant video calls that do not require patients to download any software. For patient outreach, the platform offers broadcast SMS messaging for appointment reminders and updates. A significant selling point is its commitment to HIPAA compliance, providing a signed Business Associate Agreement (BAA) to all clients and ensuring all data is encrypted and stored securely. Administrative features allow organizations to manage users, set permissions, and audit conversations, providing control over protected health information (PHI).

Keywords: HIPAA-compliant communication, secure medical messaging, healthcare SMS, patient engagement platform, telehealth communication, medical records transfer, clinical communication, secure texting for doctors, healthcare team collaboration, patient outreach tools, BAA for healthcare, care coordination software, encrypted messaging, healthcare workflow automation, digital health platform, appointment reminders SMS, secure file sharing healthcare, Y Combinator health-tech, Michael Wasser, virtual care platform